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How COVID-19 Has Changed Business to Business (B2B) eCommerce

Writer's picture: Ram Sekhar RepakaRam Sekhar Repaka

Many businesses have struggled throughout the pandemic and are now looking for ways to get back on track. While they will need to adjust to a new normal, improving digital platforms may be the key to recovery, and the steps taken now will have an impact on how #businesses perform in post-pandemic times.


96 percent of larger organizations changed their Go-to-Market models during #COVID19 to prioritize the digital channel, with a focus on online/web support and #digitalcommerce, according to McKinsey.


Customers who buy from businesses expect their experiences to be similar to those they have as online consumers. These expectations have been accelerated by the pandemic. Businesses must be able to provide their customers with a consumer-like experience that is simple to use and available around the clock. By eliminating manual order taking, it is also expected to increase efficiency and reduce errors.


Furthermore, more than three-quarters of #buyers and #sellers now prefer digital self-service and remote human assistance. Even after lockdowns have ended, people prefer online interactions to face-to-face interactions.


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