#Omnichannel #eCommerce has become an essential component of business strategy. It is a #multichannel methodology that focuses on establishing a strong physical and digital presence while providing a positive customer experience.
Establishing a consistent and active presence across multiple channels is now required for #B2B companies and is one of the top B2B marketplace trends.
Thus, in today's #B2B #eCommerce landscape, providing a seamless and #omnichannel experience to consumers will be a real game changer.
According to #McKinsey, eight out of ten #B2B executives believe #omnichannel is more effective than traditional methods.
Furthermore, up to 83 percent of #B2B leaders believe that #omnichannel selling is a more effective way to prospect and secure new business than the traditional, in-person sales approach.
The below pic shows the purchase trend of B2B buyers.
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