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What Are Recently Viewed Products in B2B Ecommerce?

Writer's picture: Ram Sekhar RepakaRam Sekhar Repaka



Introduction


The majority of B2B e-commerce sites offer a variety of services to entice clients, and they always ensure that the customer experience is crucial when selecting a product from their store. To aid with store navigation, one such tool is "Recently Viewed Products." Customers can use a lovely product carousel widget to quickly and immediately return to the things they were viewing as a result.


What are Recently Viewed Products?


A logged-in user navigates to the Single Product page for a Product. A listing for the product will be made during that period on the "Recently Viewed Products" page. The Recently Viewed Products Page will now have an entry for each product that has been viewed.


Provide Easy Access to the Recently Viewed Products


In a #storefront with a large catalog offering, it's simple to become lost. Using a lovely product carousel #widget and the Recently Viewed Products functionality, your clients may quickly return to the goods they were viewing.


You can define whether the widget should display a maximum of a certain number of products and whether they should appear at the top or bottom of your storefront.


The Right Place to Display the Recently Viewed Products


After visiting the Product Detail page of another product, customers can return to a previously viewed product by using the Recently Viewed widget. This widget can be shown in a variety of locations, including the User Account Page, the Product Detail Page (#PDP), and the Cart page.


Conclusion


The #RecentlyViewedProducts widget can be customized to meet the needs of the business, including the number of products to display, whether or not products are in stock, whether or not pricing information is displayed, how long products should remain in the widget, and other options.


The majority of #B2Becommerce platforms provide this feature; you only need to enable it and adjust it to your needs.


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