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WHAT WEB2 BUSINESS PROBLEM DOES WEB3 SOLVE?

Writer's picture: Ram Sekhar RepakaRam Sekhar Repaka


Introduction


Web 3.0, powered by blockchain technology, is already causing ripples and changing the way businesses operate. Some businesses have already taken action, while others are still investigating opportunities to adopt the new iteration in order to establish efficient, low-cost web 3.0 business models.


Because of the increased adoption of web 3.0, several blockchain protocols have gained popularity among businesses looking to build scalable, fast dApps.



Businesses are increasingly adopting Web 3.0


Web 3.0 opportunities, as well as the Blockchain technology that powers it, are increasingly being explored by business owners in order to solve problems that existed with previous versions of the web.


Focus on providing ownership to web users

Web 3.0, which employs blockchain technology, can aid in the restoration of user trust because the data stored on the blockchain is decentralized, secure, and transparent.


Protecting against hacking and identity thefts

The data on blockchain technology is also protected from hackers and identity theft. According to blockchain experts, entrusting data ownership to consumers may disrupt plans by information technology corporations to steal sensitive customer data.


Better and secure payment systems

On the blockchain network, smart contracts are self-executing contracts, which means that all transactions are traceable and irreversible. They significantly reduce the time spent on facilitating secure payments, and they are less expensive, more accessible, secure, and faster than traditional payment systems.


Better onboarding and user journeys

The blockchain technology that powers Web 3.0 makes it easier for users to get started. Businesses benefit from transitioning to web 3.0 because their clients can easily access the company website, and business organizations don't have to worry about storing any customer data on their end. As a result, the company will eliminate data security concerns.


Improved customer engagement

Web 3.0 features are intended to support user-generated content and enable user interaction, which will likely help businesses better align with their customers' expectations.


Possibilities for promoting the company and fostering innovation

Meanwhile, many businesses are already investigating non-fungible tokens (#NFTs) as digital marketing tools. Organizations are launching #NFTs in e-commerce platforms as digital avatars of their products in the e-commerce platform to boost the actual sales of their products in marketplaces.


Cost-saving

Web3 will benefit SMEs because of its open-source model; enterprises will no longer have to pay exorbitant licensing and carrier fees, referral commissions, fees for intermediary services, and so on. All of this will result in better goods and services at lower prices.


Interoperability

Enterprises can easily transfer blockchain protocols and other assets between blockchains by leveraging web 3.0 and interoperability features.



Conclusion


Several businesses have already begun to investigate and capitalize on the opportunities presented by Web 3.0. More companies are expected to jump on board and gain a competitive advantage by leveraging the decentralized web 3.0 infrastructure.


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