Introduction
It's critical to understand some of the automation tools available to help you automate your #B2B #eCommerce marketing strategies. Your mantra should be to work smart rather than hard.
A marketing automation tool is software that allows you to automate many of the tasks that marketers are used to doing manually, such as sending emails, scoring and nurturing leads, posting to social media, and much more.
Understanding eCommerce Automation
It is common for business owners to prioritize increased sales. A high volume of sales, on the other hand, can be detrimental to an #eCommerce business.
Being able to receive a large number of orders without a streamlined process can jeopardize your #eCommerce order fulfillment. This is where eCommerce automation can help you scale your business.
So who can benefit from eCommerce automation?
Customer Support
Marketing and Advertising
Operations Managers
Web Development and Design
eCommerce Marketing Automation Tools You Should Know
eCommerce automation refers to any software designed to help you save time so you can focus on more important aspects of your business. The beauty of automation, in general, is that it allows you to automatically implement a process based on a predefined parameter whenever it is required.
Here are some of the best #eCommerce marketing automation tools you should learn about:
Hubspot - If you want to take your content marketing to the next level, Hubspot is the tool for you.
Pardot - Powered by #Salesforce, Pardot is a #B2B digital marketing automation software. They even support business-to-business analytics and account-based marketing solutions!
ActiveCampaign - This is a good entry-level solution for small businesses. Email Marketing, Site and Event Tracking, Contact and Lead Scoring, and SMS Messaging are some of its features.
MailChimp - It's a full-scale marketing platform offering CRM, Email marketing, design, website, and campaign services.
Drip - Drip is a CRM tool specifically designed for #eCommerce companies. It integrates with a number of #eCommerce platforms, including Shopify and you also get quite a few pre-built marketing automation you can use right away.
Conclusion
#eCommerce marketing is ever-changing and dynamic. As a result, you will require a tool that can keep up with the times and assist you in automating some of the menial and repetitive tasks.
This includes posting promotional social media content for your online business, making product recommendations based on your customers' behavior, tagging your high-value customers, and other activities.
These tasks might only take a few minutes to complete. But when you add up all of those minutes, you could have spent hours and hours scaling your business and staying ahead of the competition. You don't want your online business to fall behind, do you?
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