Introduction
Since companies like #Amazon and #eBay initially established their online enterprises, #ecommerce has come a long way. While pre-pandemic online transactions accounted for only 13.8 percent of worldwide retail sales, when the world went into lockdown, customers swiftly moved to online purchasing. As a result, brick-and-mortar stores were forced to launch or extend their online companies, while #digital merchants were forced to drastically alter their business models.
This has introduced many challenges to #eCommerce companies. A traditional, #monolithic approach is not a feasible solution. To address these issues, several retailers have chosen a composable, cloud-first, and API-first approach to e-commerce apps. This composable commerce enables them to choose best-of-breed software components from a diverse set of technology partners and combine them into an e-commerce solution optimized for their business needs. In addition, it can easily and cost-efficiently grow and evolve with the business.
Why is Composable Commerce important?
A Monolithic Approach Won’t Scale With the Business
The key advantage of using an #ecommerce platform built on a #monolithic software architecture is its simplicity. Because all vital components are integrated into a single system, businesses have instant access to critical features such as a product catalog, search engine, shopping cart, payment processing, and delivery.
While having everything in one location can be handy, it offers significant issues when the business faces changes. With a #monolithic platform, even minor changes affect multiple components, making it difficult for the organization to develop new capabilities in response to changing demands and customer expectations.
Composable commerce, on the other hand, provides brands and retailers with the flexibility to fulfill their business objectives while meeting ever-changing customer demands.
Interconnect Your E-Commerce Applications With a Composable MACH Architecture
To compete successfully in today's economy, retailers must act rapidly. The growing adoption of a composable approach to #eCommerce platforms allows them to roll out new online features and functionality, as well as customer experiences, at a much faster rate than ever before. This faster time-to-market is enabled by the rise of the cloud, the emergence of API-first digital ecosystems, and the continuous improvement of the customer interface. These technological trends, when combined, have resulted in what is known as a #MACH software architecture: microservices, API-first, cloud-native, and headless.
A composable MACH architecture helps retailers in the following ways:
Be prepared for the Unexpected - React quickly to changes in the business environment and put out new customer experiences by combining current #APIs and capabilities.
Use best-in-class solutions - Focus on building differentiated business capabilities and make granular build vs. buy decisions for the rest.
Own the brand - Differentiate with UI/UX, fully control the look and feel, and achieve speed-to-market for UI features and changes.
Experiment and innovate - Experiment with new #cloud/#SaaS services and try out new consumer experiences without costly upgrades.
Conclusion
The idea of composable commerce brings online shopping to an entirely new level. It moves #eCommerce models from an inward-looking, platform-centric perspective to an outward-looking, customer-centric one.
It enables organizations to choose best-of-breed solutions for all aspects of their business operations, allowing them to make rapid changes to their technological stack, develop a personalized user experience for each customer, and become more competitive in the global market.
To receive notifications of new #posts, please subscribe to my blog and follow Ram Sekhar Repaka on Linkedin.
Comments